

APP FOR THE CONSUMER
The consumer can scan the item during the purchase or post purchase process. The information received depends 100% on the brand.
Examples:
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Know the authenticity of a product anytime, anywhere.
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Information of the product: ingredients, origin, preparation, the history behind it, transparency in the traceability of ingredients, etc.
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Marketing actions and campaigns: to build customer loyalty, launch new products, strengthen brand image, etc.
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Encourage the purchase of other product (these may be complementary)
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Surveys: to know the consumer better, to adapt products to their tastes and preferences, etc.