Consumer Engagement

SCAN WITH A SMARTPHONE

The brands establish a closer relationship with the final consumer, who scans the product. This allows not only to authenticate it, but also to generate and track customer responses to advertising campaigns in real time and thus increase loyalty and trust.

APP FOR THE CONSUMER

The consumer can scan the item during the purchase or post purchase process. The information received depends 100% on the brand.

Examples: 

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• Know the authenticity of a product anytime, anywhere.

• Information of the product: ingredients, origin, preparation, the history behind it, transparency in the traceability of ingredients, etc.

• Marketing actions and campaigns: to build customer loyalty, launch new products, strengthen brand image, etc.

• Encourage the purchase of other product (these may be complementary)

• Surveys: to know the consumer better, to adapt products to their tastes and preferences, etc.

WEB PLATFORM

WITH CONSUMERS' DATA 

Thanks to the interaction of consumers with the application, brands have access to all their profile data. This information is reflected in a global way, which allows market analysis and studies.

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* All information collected is covered by "General Data Protection Regulation" (GDPR).

What does it contain?

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• Statistics, analysis and evaluation of tastes and preferences, consumption habits, etc.

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• Customizable alerts on market tendencies, etc.